Value-Based Pricing for Self Storage

Key points Set prices based on the value of the unit or amenities relevant to comparable units Not all units of the same size and type are equal in value to customers Having value-based pricing helps managers sell in person and over the phone Deciding how to price your storage unit rentals is a challenging endeavor. Market and competitor research will only take you so far. It gets you in the right ballpark, but it won’t help you narrow down your exact rates.