10 Most Important Self Storage Marketing Metrics: Conversion rate Reviews per move-in Cost per lease Lead source - digital Email open rate Marketing visits Number of referrals Online reservations Net rentals gained Traffic source Have you ever read one of those “X secrets of success” posts? The interview asks a gajillionaire for their advice on how to emulate success, and gets a bunch of answers like “I wake up at 4 am every morning!” or “I set aside 87 cents of every dollar I make!” Then we set our alarms and try to figure out how to pay the mortgage with only 13¢ on the dollar - 4 am rolls a