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WHAT THE DATA SAY: 1 in 4 Americans are more interested in soccer today than a year ago

calendar_today June 25, 2026 person Meghan Curtis domain stagwell

By: Ray Day CONTACT: Ray Day ray.day@stagwellglobal.com We wanted to share our latest consumer and business insights, based on research from Stagwell and Allison Worldwide . Among the highlights of our weekly consumer sentiment tracking: WORLD CUP CONVERTING U.S. FANS Half of Americans are watching the 2026 FIFA Men’s World Cup, with 1 in 4 saying they only recently started

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