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Distribution's Compounding Effect: Creating Citations That Wouldn’t Otherwise Exist

calendar_today May 20, 2026 person kfowler@stacker.com (Kevin Fowler) domain stacker

When a brand distributes content through a third-party publisher network and sees its AI citation rates rise, a question arises - is that lift genuinely additive, or is the network simply capturing citations the brand domain would have earned on its own?

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