What last-touch attribution misses about modern performance marketing

TL;DR: What to know about last-touch attribution models Performance teams rely on attribution to prove ROI, compare channel performance, and decide where to invest next. But many marketers are still unsure whether their measurement systems are giving them the full picture. According to a recent survey, 78% of marketing decision-makers believe at least 10% of […] The post What last-touch attribution misses about modern performance marketing appeared first on StackAdapt .