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Launching an ETF Is Easy. Scaling It Isn’t.

calendar_today May 4, 2026 person domain ssc-geneva

The ETF market is still booming. New products continue to launch, flows remain strong and it has never been easier to bring an ETF to market. But that accessibility has changed the game. The real challenge now is not getting an ETF live, it is getting it noticed, adopted and scaled.

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