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What Is Conversion Rate Optimization (CRO)?

calendar_today May 18, 2026 person Julie Smith Schneider domain squarespace

When people visit your website, online store, social channels, and any place your business has a presence, you’ve got a valuable opportunity to lead them to the next step. That could mean making a purchase, signing up, or otherwise opting in to your offerings—in other words: to converting. To increase the chances of turning visitors into customers, treat conversion rate optimization (CRO) as a standard part of your business operations.

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