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For legacy industries, influencer marketing is key to evolving the customer journey

calendar_today August 3, 2026 person Aubree Schaefer domain sprout-social

Two-thirds of consumers have made a purchase decision directly based on an influencer’s recommendation in the last year, with 29% doing so 10 times Read more… The post For legacy industries, influencer marketing is key to evolving the customer journey appeared first on Sprout Social .

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