Spotify’s Bridget Evans on How Brands Can (and Should) Tap Into the Fan Experience

Last week at the Cannes Lions International Festival of Creativity , Spotify Beach brought fans, creators, and brands together for three days of conversation focused on culture and fandom. Our daytime sessions kicked off with Building What Money Can’t Buy: New Rules of Brand Loyalty , a conversation featuring Coach CMO Joon Silverstein , artist Troye Sivan , Cosmopolitan and Seventeen Editor-in-Chief Willa Bennett , and Spotify’s Global Head of Business Marketing, Bridget Evans . Together, they explored how fashion, music, and identity intertwine to spark cultural connection.