Blog Posted on I spent last week in Barcelona at Smithers’ Sustainability in Packaging Europe, two months after the first obligations of the EU’s Packaging and Packaging Waste Regulation (PPWR) took effect on August 12, 2026. Brand owners, retailers, converters, producer responsibility organisations and the European Commission’s own Joint Research Centre shared the stage, and […] The post Start With What You Know: What Sustainability in Packaging Europe Revealed About PPWR Compliance appeared first on Specright .