How the fashion industry in the UK is embracing sustainable packaging

At least 83% of fashion brands and retailers surveyed in the UK, US, and Australia have implemented some degree of sustainable packaging, with UK examples including Finisterre (70% material reduction using recycled FSC-certified paper) and Hylo Athletics (29% carbon emissions reduction via plastic-free glassine bags). The article offers five recommendations: identify impactful materials, understand customer needs, partner with packaging specialists, focus on reuse, and embrace operational transparency.