Joe Koufman: Reach Out Before You Need Something

Joe Koufman has introduced brands to marketing agencies more than a thousand times. He has also introduced three couples who went on to get married and have two children each, a statistic he offers without being asked and immediately qualifies by pointing out that he is not a marriage counselor. He runs Setup, an Atlanta firm that calls itself a marketing matchmaker, and he has just published his first book about how any of this is done on purpose.