Steak Shapiro: The 30-Second Commercial Is Over

Steak Shapiro mailed cassette tapes to 14 program directors he had never met, got one call back, and has been in Atlanta ever since. He was fired inside a year, so he wrote a business plan and bought a radio station instead. He ran 790 The Zone for 17 years, sold it, got fired again, and built a content studio that now makes work for Coca-Cola, Delta and Home Depot.