To get more views on TikTok, you need a strong hook in the first 3 seconds, a sound strategy that keeps your content out of copyright trouble, and a posting rhythm the algorithm rewards. According to ManyChat’s December 2025 research, videos with background music get 98% more views on average , but using unlicensed audio can get your video muted before it builds any traction. TikTok also rewards 5 specific, niche-related hashtags and a publishing cadence of 1 to 2 times daily .
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