SONIC POWERSPORTS SHATTERS SALES RECORDS AT THE 85TH STURGIS MOTORCYCLE RALLY

STURGIS, S.D. and CHARLOTTE, N.C. , Sept. 3, 2025 /PRNewswire/ – Sonic Automotive, Inc. (NYSE: SAH), one of the largest automotive and powersports retailers in the United States, today announced record-breaking performance at the 85th Annual Sturgis Motorcycle Rally. Across its five Harley-Davidson dealerships in the Black Hills, including the flagship Sturgis Harley-Davidson and Black Hills Harley-Davidson, Sonic Powersports delivered historic results in motorcycle sales, parts, service and rider engagement. “The Sturgis Motorcycle Rally isn’t just the largest motorcycle rally in America,…