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AI Lead Scoring: Definition + How It Works

calendar_today June 26, 2026 person Tirtharaj Raman domain softwaresuggest

Nobody builds a bad lead scoring model on purpose. Someone assigns points to actions, the team ships it, and six months later, it is still running on assumptions from last year. Meanwhile, according to Salesforce’s State of Sales report, reps spend only 28-30% of their week actually selling.

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