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AI Usage Surges 6X for Local Search, Fragmenting the Digital Ecosystem

calendar_today September 24, 2026 person Kaci McBride domain soci

For years, local search followed a rough sequence, driven in large part by the dominance of search as a channel and Google as its dominant provider. A consumer searches using keywords, evaluates a set of results, chooses one, and converts. That model is breaking down.

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