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In-house localization vs. outsourcing: How to choose (or blend) the right operating model

calendar_today August 12, 2026 person Reagan White domain smartling

Your team has enough budget to hire three in-house linguists or contract an external vendor. Both options get argued as if the answer has to be one model for every language, market, and content type, with someone eventually picking a side based on gut feel or what a peer company did.

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