A good cold outreach email for a financial advisor is short, specific, and low pressure: about 125 words or fewer, built around who you are, why the prospect should care, and how to keep talking. It also has to follow the rules. Cold emails count as marketing communications under the CAN-SPAM Act, FINRA Rule 2210, […] The post How to Write Effective Cold Outreach Emails as a Financial Advisor appeared first on SmartReads by SmartAsset .