Roku Raises Prices of Streaming Devices By Up To 60%

Roku has raised prices on several streaming devices, blaming memory and component shortages tied to the AI data-center boom. The Roku Ultra jumped from $100 to $150 and the basic Streaming Stick rose from $30 to $40. The Desk reports: In a phone call with The Desk on Friday, a Roku executive said the company made the tough decision to raise prices on its streaming hardware to address shortages in computer memory and other components caused by the artificial intelligence rush.