Meta Will Use Your Activity On Other Websites To Personalize Your Feeds

Meta says it will expand how it uses off-platform activity shared by other businesses to personalize Facebook and Instagram feeds as well as AI responses, not just ads. The change starts in July and can be disabled through the “Activity from other businesses” setting, though Meta says it is not collecting new data as part of the update. The Verge reports: For example, Meta says if you bought a tent online recently, you might see camping-related videos in your Reels feed.