Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO

In a recent town hall meeting reported by Bloomberg (paywalled), Apple CEO Tim Cook named the troubled 2012 launch of Apple Maps as his “first really big mistake” in the role. “The product wasn’t ready, and we thought it was because we were testing more of local kind of stuff,” Cook told staff. MacRumors reports: Reflecting on the debacle, Cook said it was “valuable,” noting that he expressed regret to users at the time and suggested they use competing navigation apps instead. “We apologized for it, and we said, ‘Go use these other apps. They’re better than ours.’ And that was some humble…