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How to check and fix what AI says about your hotel

calendar_today September 17, 2026 person Juhlian Pimping domain siteminder

What does AI say about your hotel, and why does it matter? SiteMinder’s Changing Traveller Report found that 80% of travellers now want AI assistance at some stage of their booking journey. Part of this is using ChatGPT, Gemini, Perplexity and Copilot to research, discuss, and choose accommodation.

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