Shoulder seasons challenge peak periods as year-round hotel demand strengthens in 2025: SiteMinder

Sydney, Australia – A new report by SiteMinder, the world’s leading guest acquisition and revenue platform, shows hotel arrivals beyond traditional peak periods strengthened in 2025, creating more consistent year-round demand. SiteMinder’s Hotel Booking Trends, based on more than 130 million hotel bookings, reveals that 65% of markets saw their busiest month account for a […]