Sinclair Launches NextGen TV Consumer Education Campaign in Columbus, OH to Accelerate ATSC 3.0 Awareness and Adoption

Initiative combines an educational microsite, on-air and digital promotion and consumer giveaways HUNT VALLEY, MD- June 2, 2026 – Sinclair today announced the launch of a comprehensive local marketing and consumer education campaign in Columbus, OH designed to increase awareness and adoption of NextGen TV, the next-generation broadcast standard powered by ATSC 3.0. The campaign combines a localized microsite, consumer giveaways, on-air promotion and digital engagement to educate consumers on the benefits of NextGen TV and how to access it. “NextGen TV is the most significant upgrade to broadcast television in decades, delivering a superior viewing experience with enhanced picture quality, immersive audio, and interactive capabilities,” said Del Parks, President of Technology.