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How to build a better, more personal omnichannel strategy for BFCM 2026

calendar_today September 21, 2026 person Tara Brownbill domain sinch

Black Friday and Cyber Monday (BFCM) 2026 are shaping up to be more complex than ever. Shoppers know what they want and expect brands to deliver experiences that feel personal and connected. The old approach of sending more promotional messages, on more channels, no longer gets the job done.

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