As Black Friday and Cyber Monday (BFCM) approach, retailers are busy preparing for one of the most intense shopping periods of the year. These high-stakes days can make or break a business’s bottom line, but with smart messaging strategies, you can turn them into revenue-boosting opportunities. In our 2026 BFCM consumer survey, we gathered insights […] The post Timing is everything: Strategies for overcoming Black Friday messaging delays appeared first on Sinch .