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How to build a winning Black Friday strategy with SMS and email

calendar_today September 17, 2026 person Tara Brownbill domain sinch

Black Friday and Cyber Monday are getting bigger and busier every year. In 2025, online spending hit $44.2 billion over Cyber Week, up 7.7% from 2024, according to Adobe. And with shoppers spending more, they’re expecting more, too.

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