RCS vs SMS: What’s the difference and when to use each?

RCS and SMS aren’t competing for the same job – they’re two halves of one messaging strategy. SMS (Short Message Service) is the universal baseline: it reaches virtually every mobile phone on the planet, with no app, Wi-Fi, or data connection required. RCS (Rich Communication Services) upgrades that same native inbox with verified branding, rich […] The post RCS vs SMS: What’s the difference and when to use each?