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The key differences between WhatsApp vs. WhatsApp Business explained

calendar_today April 7, 2026 person Marinela Potor domain sinch

You may be wondering: What is WhatsApp business? For starters, it isn’t one product – it’s a category that includes three different ways to use WhatsApp. You can use WhatsApp, the standard app for personal use, the free WhatsApp Business app for small businesses, or the WhatsApp Business Platform (API) for scaling customer communication.

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