Gen Z vs. Millennials: How they prefer to be messaged by brands

Brand texting is now widely accepted, but it is also tightly regulated by consumer attention. To better understand how Americans feel about receiving texts from businesses, we surveyed over 1,400 consumers about their texting habits and brand communication preferences. Of those surveyed, 754 were Millennials and 673 were Gen Z, which allowed us to compare where these generations align and where they diverge.