The UCP Era: Why Visibility Matters More Than Ever In Agentic Commerce

Last week, Google and Shopify announced the Universal Commerce Protocol (UCP), an open-source standard that fundamentally changes how commerce works in the age of AI. UCP enables AI agents to not just recommend products, but complete entire transactions inside conversational interfaces like Google’s AI Mode, Gemini, and ChatGPT. Gartner predicts that by 2026, 25% of […] The post The UCP Era: Why Visibility Matters More Than Ever In Agentic Commerce appeared first on Similarweb .