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ASO Reporting: Which Metrics to Track and Why It Matters

calendar_today June 24, 2026 person Monique Ellis domain similarweb

You open your app store dashboard, see 10,000 downloads this month and declare App Store Optimization a win. Two weeks later, retention has collapsed, keyword rankings have dropped and the marketing team is asking what happened. The download number looked great, but the ASO report was incomplete.

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