B2B vs. B2C AI Visibility: Why The Optimization Framework Isn’t The Same

B2B and B2C brands are both investing in AI search visibility, but are they actually optimizing for the same thing? Rand Fishkin’s research using Similarweb’s data found that zero-click rates have reached 68%, with an overall increase of 23 pp since 2016. Then, I did a deep dive into the data and found that desktop […] The post B2B vs.