9 Steps to Optimize for AI Agents in Ecommerce & Protect Revenue

As AI agents increasingly influence ecommerce shopping journeys, merchants must optimize their online presence to ensure accurate brand representation and product discovery. The article provides nine actionable steps – from auditing how AI systems describe your brand to updating structured data and reviewing fraud rules – to help retailers capture demand before it shifts to competitors. By clarifying product details, policies, and differentiators in machine-readable formats, merchants can improve AI recommendations while protecting revenue in this emerging agentic commerce landscape.