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Account Takeover Protection: How To Stop ATO Before It Damages Your Business

calendar_today July 6, 2026 person Ben Price domain sift

Account takeover (ATO) fraud occurs when a fraudster gains unauthorized access to a legitimate user account, typically to steal stored value, make fraudulent purchases, or exploit the account’s trust status to commit further fraud. For e-commerce platforms, marketplaces, iGaming operators, and SaaS businesses, ATO is one of the highest-impact fraud types in the Fraud Economy […] The post Account Takeover Protection: How To Stop ATO Before It Damages Your Business appeared first on Sift .

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