One of the most common and costly mistakes business owners make when preparing for a sale is assuming buyers will value the company based on actual historical financial results. While past performance provides context, acquirers aren’t buying what your company was; they’re buying what it’s likely to become under new ownership. That disconnect creates what […] The post The Business Valuation Trap: Why Actual Historical Results Can Reduce Value in an M&A Process appeared first on Shoreline Partners .