5 Ecommerce Delivery Myths Busted by Experts

Not every “best practice” survives contact with real operational data. At ShipStation’s Innovation Delivered, a room full of ecommerce leaders debated five of the industry’s most stubborn delivery myths, covering free shipping, speed, carrier choice, automation, and AI. Their unfiltered, data-backed takes will either confirm what you already believed or give you a reason to rethink it.