Baback joins the Shippingbo Group to better integrate retail, logistics, and the customer experience

Baback joins the Shippingbo group. Founded in 2022 by Raphaël Touati and Benoît Tallandier, the company now works with more than 260 brands and is involved in several stages of the customer journey, both before and after purchase. His expertise complements Shippingbo’s in a key area: better aligning the promise made to the consumer with […]