Magento Salesforce connection: the right architecture for centralizing and automating your workflows

The Magento Salesforce Connection connects your e-commerce site to your CRM to synchronize customers, orders and sales data. But as soon as inventory, omnichannel and logistics execution issues come into play, this connection quickly shows its limits. In this article, we explain which flows to synchronize, where CRM’s role ends, and why an architecture with […]