A guide for NetSuite operations teams selling across multiple channels, and where fulfillment execution needs to catch up with order volume NetSuite gives omnichannel sellers a shared system of record for orders, inventory, and customer data across every channel they sell on. That foundation holds up well when a company sells through one or two channels at modest volume. As channel count grows, so does the complexity of getting each order fulfilled correctly, on time, and at a reasonable cost, because every channel comes with its own service expectations, routing needs, and shipping rules.