Virtual Agent vs. Now Assist for Virtual Agent: Choosing the Right Conversational Experience

As organizations continue to expand self-service capabilities, virtual agents have become a critical component of the employee and customer experience. With the introduction of generative AI, ServiceNow customers now have two powerful approaches available: Traditional Virtual Agent and Now Assist for Virtual Agent . Disclaimer: Any opinions expressed here are my personal views and should not be attributed to any organization with which I am associated.