Your SMS response rate is the clearest signal of whether your texts are landing, and it is also the most misreported number in the channel. Texting earns replies because it reaches people where they already are. Americans exchanged nearly 2.2 trillion text and multimedia messages in 2024, according to CTIA’s annual wireless industry survey, and […] The post SMS Response Rate Benchmarks by Industry: 2026 Data Guide appeared first on SendHub .
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