Last month, I sat with a friend who runs a 12-person performance marketing agency in Bangalore. She had just blown through her monthly Runway budget in 11 days, two of her editors were on Kling Pro subscriptions, and her producer was hand-rolling Veo prompts in a Google AI Studio tab. Three tools, three logins, three invoices, three quality bars. She asked me a fair question: “Why can’t I just…