Krispy Kreme’s sales per customer has grown amid premiumization trend

In recent years, Krispy Kreme Inc (NASDAQ: DNUT) debuted a range of products at higher price points such as fritters, cinnamon rolls, and hand-cut doughnuts. This is in line with the emerging trend dubbed premiumization, as companies across various industries increasingly put an emphasis on higher-priced products in order to increase profit margins. Ahead of … Continued The post Krispy Kreme’s sales per customer has grown amid premiumization trend appeared first on Bloomberg Second Measure .