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Data-Driven Content Pruning at Scale Using APIs and the Screaming Frog SEO Spider

calendar_today January 12, 2026 person Mark Porter domain screaming-frog

One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of removing, merging, or updating low-value or low-traffic content, which helps reduce the volume of poor-quality pages. The…

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