Members First Credit Union Case Study: Precision Targeting Drives Record Lending

DOWNLOAD THE PDF Members First Credit Union wanted a smarter way to reach members who were genuinely likely to qualify for a lending offer, not just a campaign based on guesswork. Using SavvyMoney Analytics to build a precisely targeted list of well-qualified members, the credit union executed a focused direct mail campaign that generated funded […] The post Members First Credit Union Case Study: Precision Targeting Drives Record Lending appeared first on SavvyMoney .