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AI and decisioning: The dynamic duo marketers need now

calendar_today July 20, 2026 person Lisa Loftis domain sas

Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or […] The post AI and decisioning: The dynamic duo marketers need now appeared first on SAS Blogs .

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