SAP APAC 2026 Research Seminar: From Clicks to Recommendations

From Clicks to Recommendations: Rethinking Clickbait in Algorithmically Curated Social Media At the SAP Academic Community Conference APAC 2026 , I presented our research titled From Clicks to Recommendations: The Implications of Clickbait in Algorithmically Curated Social Media. The study begins with a simple concern: social media visibility is increasingly determined by recommendation systems, while clickbait has expanded beyond sensational headlines. It now includes thumbnails, preview frames, captions and emotionally charged visual cues designed to capture attention.