3 takeaways from our OMR discussion on AI & CX 💡

OMR 2026 was an incredible experience for SAP Women in Tech Together with the Business Women Network Hamburg, we hosted an inspiring discussion around AI and Customer Experience featuring Andre Bechtold and Michelle Hildenbrand (SAP), Evangelia Mitoli (Douglas Marketing Solutions), and Ariane Bensch (Microsoft). My personal key learnings from the discussion: - AI orchestrates customer journeys in real time. But the strategy behind it still comes from humans. - B2B or B2C — people remain at the center.